This handout is a double-sided printable and digital handout designed for the Ibotta BizDev team. The original purpose of this handout is to give to patrons at conferences. Eventually, the team wanted a version they could email their clients.
While working at Ibotta, I created many social media assets for Ibotta and the Ibotta Performance Network. The assets ranged from information about the company and its achievements to events the company would attend.
BridgesAlliance brings together colleges and universities from across the country, each dedicated to preparing students and alumni for the future of work. These institutions have united to connect their students and recent graduates to meaningful experiential learning opportunities and projects contributed by alumni, families, corporate partners, and supporters. By combining these projects with guided pathways and mentorship, the BridgesAlliance is building a foundation that will ensure their students and alumni will be successful in the new future.
Our team decided to create a new brand that is not directly associated with PeopleGrove. The challenge was the timeframe, our team wanted to make sure that this product was released and properly marketed in reaction to the current pandemic and its impact on higher education.
Not only did I develop a new brand, but also created marketing materials that our members could use to assure the ease of integration of this product to their institutes.
Adobe Illustrator and Photoshop, SquareSpace
PeopleGrove’s Innovators Conference is an annual conference where higher-ed thought leaders gather to share new and innovative ideas. Innovators Conference was supposed to be the 3rd annual event, but unfortunately due to Covid-19, the event was canceled. The marketing team highly relied on this event to help spread the name of PeopleGrove, and many clients were looking forward to the event.
As a solution, the marketing team decided to hold a virtual conference. Once the decision was made, our team had three weeks to execute the event. Fortunately, the brand guide was already established before the in-person event was canceled, so I was able to pick up where I left off and create the needed materials.
The main focus was to create a two-page website which described the conference and included a link to the signup page, which was via Zoom.
After the initial Virtual Innovators Conference, PeopleGrove began holding monthly webinars that related to the mission of the Innovators Conference. The site became a housing location for all the videos, along with month edits to include a new signup page for the events.
Adobe Illustrator and Photoshop, SquareSpace
The purpose of this project was to design the tranactionary emails that Knotty Tie Co was using. Customers were receiving very simple, text based email notifying them about their order. As Knotty Tie continued to grow, the company’s visual validity became highly important. We wanted to boost the company’s overall impression on the clients. Knotty Tie was finally growing out of their start up shoes.
Knotty Tie had a simple preexisting brand guide, so some colors and fonts were predetermined. The challenge was to create a recognizable, fun yet straightforward email campaign that could be designed in Campaign Monitor.
Adobe Illustrator and Photoshop
Re: Gain Chicago is an app designed to help people become aware of their city’s recycling program. Along with the app, there is a physical poster that can be hung wherever there is a recycling bin.
This was designed as my capstone project, taking approximately 22 weeks to complete. During the first 11 weeks, I collected research, developed a design guide, and solidified my ideas. The remaining 11 weeks were dedicated to designing the app, the poster, and the book that describes the entire project.
I do have copies of the book, if you’d like to see it in person please let me know in advance.
DePaul University 2017
Adobe InDesign, Illustrator, and Photoshop
The design challenge for this project was to create ten cohesive icons for the movie Vertigo. At least one design was required to be a concept icon. My goal was to incorporate the key elements of the plot to attract a viewer to see the film. I approach the project by first brainstorming potential icon ideas. After narrowing down the options, I began sketching the ideas to see how possible they were. After creating the sketches, I digitally scanned my drawings and began tracing them in Adobe Illustrator. After creating all the icons, I determined an overall color theme and I adjusted the icons accordingly.
Adobe Illustrator
